For footage/image buyers the ability to search for content via by location is a boon; and, of course, if they can’t find the actual shot required they can ask the cameraman to return to the location and shoot some more.
Recognising this, one of the sought after features we offered in our Media Asset Management system was the ability to show, on Google maps, the location where a film or an image was created.
This was reasonably straight forward until, in July 2018, Google followed Bing Maps and started charging for map location usage. If you read the media headlines it seemed as if you would have to pay $200 per month minimum; however, depending on your site traffic and functional design it can be free… or quite expensive if you have a lot of users looking at a lot of clips.
Today, to use Google maps on your website you must sign up for a Google billing account so that they can charge you. Once you do this, Google gives you a $200 monthly credit
The charge, per map load, is tracked using an SKU. The SKU is the combination of the Product API plus the service or function called, for example, Place Details.
Google allows up to 100,000 uses of the SKU for the nominal $200 per month – but the calculation is a little more complex. Let’s say you have 100 users per day who look at 20 clips each. In the course of a 30 day
So, here’s the money. 30,000 uses divided by per 1,000 charge = 30 x usage charge of $7 = $210. less the Google credit of $200 = your charge is $10 per month. But if your traffic is higher, or the visitors view more than 20 clips, the charge will increase. Double the users or clips viewed and it can get to be quite serious money. There is a handy calculator on the Google Maps Platform / Pricing Plan.
Bing, incidentally, allow only 350 uses per day – averaged over a year - before they start charging. In reality, the cost is twice as much as Google.
Fortunately, in our
Author: Derek Mansfield
March 14 2019